We already know what makes a successful quiz from our previous article. But what about the key numbers?
We have evaluated all quizzes ever created across our publisher landscape and can provide the following values:
Engagement Rate: 86% of users who see a quiz start it (i.e., answer the first question).
Completion Rate: 87% of users who start a quiz complete it fully. This accounts for 74.82% of all users who see a quiz.
Conversion Rate: 68% of users who complete a quiz fully leave their personal data (e.g., email address). This represents 50.88% of all users who see a quiz.
Time on site: Users interact with a quiz for an average of 27 seconds.
Participants: An average of 897 users participated in the quizzes included in this evaluation.
These are average values from very diverse publishers.